When it comes to fashion, there’s nothing more exciting than the latest innovation or more on trend than the ever evolving world of social media. This week Style Coalition will be hosting the 6th Annual Fashion 2.0 Awards honoring the best digital campaigns, platforms, social media strategies and innovations in the fashion industry. Kate Spade, Marc Jacobs and Michael Kors lead with the most nominations, followed by DKNY and Rebecca Minkoff. This year the founders of BaubleBar are being honored with the annual Visionary Award, legendary designer Sam Edelman will be delivering the keynote and I’ll be there to see it all.
Welcome to my latest obsession! Over the weekend, I saw my life from an entirely different angle when I discovered Ultimate Yearbook, a fabulous app for Facebook that takes photos from your Facebook timeline and brings them to life in an adorable scrapbook bringing together your virtual and physical world seamlessly. If you’re into scrapbooking, but don’t have the time or the patience Ultimate Yearbook just may be your answer. You can choose your own layout, pictures, and themes. For a personalized touch, you can even get your friends to write you messages. It’s probably the most colorful way to watch your life flash before your eyes.
Enter to WIN a FREE Ultimate Yearbook of your own by:
1. Going to the Ultimate Yearbook app on Facebook.
Whenever I tell someone about my blog, the first thing they always ask me is how I came up with the name and the idea. So I figured I’d share my story. During the summer of 2009 after graduating from Syracuse University. I spent the summer sleeping on friends’ couches and going on dead end interviews all over NYC. One afternoon, I found myself wandering the streets of the city aimlessly for hours when I found myself locked out of my friend’s apartment. I walked passed a bank that had a ticker with all the stocks of the day out front. Having nothing better to do, I stood there and watched the entire thing go by only to find that every single number was red.
I stood there motionless for I don’t know how long thinking about my nearly broken dreams and inner desires. I could do one of two things: I could give up and go home or face this world like the socialite I’ve always wanted to be. Some people may have been born into high society, but social media had given me the opportunity to tweet my way in and this was exactly the spark I needed to inspire my first Internet venture. Months later, I mentioned my blog idea over lunch to my friend Nicole who told me not just to think about it, but to dive in. She helped me set up my WordPress that weekend. With all the amazing feedback I was getting on my writing from strangers, I really began to feel like a socialite and the site grew from there.
Since I like to think of everything in terms of the Disney Princesses, I consider the story of how Aspiring Socialite came to be a modern-day Cinderella story. At the risk of sounding like the next episode of ABC’s hit series Once Upon A Time, I’ll always be thankful to Nicole for giving me the Fairy Godmother push I needed to tangle myself in the World Wide Web. Sleeping Beauty has always been my favorite Disney Princess, but this is absolutely a Cinderella story for the social media age. If I’m the Social Media Cinderella who tweeted herself into instant fame, does that make Jack Dorsey, the co-founder of Twitter who I totally have a secret crush on, Prince Charming? I really hope so!
The Disney Princesses with the social media icons they remind me of.
On the evening of September 30, 2010 while the rest of the world was anticipating the release of The Social Network starring Jesse Eisenberg, I was partying with NYC’s social media stars at the Facebook GeneratioNext Wrap Party having drinks on the tab of the real Mark Zuckerberg. The Facebook crew put on a huge soiree in celebration of Advertising Week and of course I was on the guest list. The event featured food, an open bar, and a breathtaking Cirque du Soleil performance. In order to impress the people I usually only interact with on Twitter, I spent big bucks on an amazing BCBG dress. It was totally worth the investment because I like to be seen in a stylish light by my friends and followers. There is a quote from The Social Network that I think totally encompasses the theme of this party, which goes, “We don’t know what it will be. We don’t know what it could be. All we know is that it is cool.” Well, I have experienced for myself many times over what Facebook has become and I could not be more blown away. The website is truly an example of what aspiring to greatness and succeeding truly means. Can’t wait to see the movie!